12/17/2023 0 Comments Cole bennett lyrical lemonade hoodie"Beyond the videos themselves, people want the platform and a way to get heard," he says. These one-off shows have led to two annual Lyrical Lemonade Summer Bashes and a tour is now in the works.įrom the beginning, Bennett made the decision to upload all the videos to his own YouTube channel, which has transformed into a discovery platform for fans, as it collects more followers every day (the channel has 390,000 subscribers as of early August). The audience showed up, and he's sold out nearly every show he's thrown-booking a long list of acts including Ugly God, Famous Dex, Ski Mask the Slump God, Lil Uzi Vert, MadeinTYO, Xavier Wulf, Smokepurpp, Lil Pump, Playboi Carti, Warhol.ss, and more. "And I realized there was an audience for it.” "I saw there was room to bring in some of these underground guys," he explains. When he realized that show promoters and venues in Chicago weren’t booking his favorite artists even though he had seen there was a market for it, he did it himself. Then I threw my first show in the city-a free show-like 100 person capacity show." So I made the blog and I would come home from high school and just write like five to ten blog posts a day and do interviews here and there. "I knew that I could only do so much with just videos when I started out," he says. As a senior in high school, he started a blog called Lyrical Lemonade that has grown into a popular media, events, and merchandise company. If it doesn't it doesn't, but we're going to do it how we want to do it."īeyond his music video work, Bennett has actively supported the scene by building a platform for the artists he believes in. We have fun together," he says, before adding, "Life's short. "What draws me to the whole scene that I've been working with is, it's just fun. His videos are held together by an improvisational, off-the-cuff style that matches the loose, youthful nature of the music itself. Being young definitely helps, but I wouldn't say it's age as much as it's a mentality."Īs we talk, he keeps bringing up how much fun they’re having with all of this-and it shows. I think that stems from where I grew up, because I was from the outside looking in. I'm really good with being around all different types of people. "I'm able to have that perfect blend between professionalism and being able to relate with these artists. "I’m still young, so I can relate to the people I'm working with," he explains. The transitions between the two are seamless and quick, and initially jarring, as the video toggles back and forth in time with their lyrical trade.At 21 years old, Bennett has an advantage over more established directors when it comes to seeing eye to eye with the artists he works with. Cordae’s body and movements are the same, even his hair, but his face has been replaced with the late rapper’s. Then, in a blink-and-you’ll-miss-it moment, the rapper morphs into Juice WRLD. The clip locks in on Cordae while he raps about being a less-than-ideal role model himself. Dre’s production on Eminem’s 1999 single “Role Model,” the opening lines of which open the accompanying Bennett-directed music video. The rapper Juice WRLD appeared frequently on their roster of collaborators prior to his sudden death in 2019, working closely with Bennett dating back to videos for “Lucid Dreams” and “All Girls Are the Same.” For the first single from a forthcoming debut collaborative album, Lyrical Lemonade tapped into its roots with a posthumous appearance from Juice WRLD and new bars from Cordae. The multimedia company Lyrical Lemonade rose to a height of prominence in the late 2010s through its music videos, helmed by director Cole Bennett and starring the biggest stars of the SoundCloud rap era.
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